Shree Parshwnath Colourants
Introduction
Category
- CMS
- WordPress
Shree Parshwnath Colourants, a leading manufacturer and exporter of premium pigments and dyes, aimed to modernize its digital presence to better showcase its wide product range and global credibility. The brand required a sleek, professional website that could effectively highlight its industrial capabilities, streamline product discovery, and offer potential clients a seamless inquiry experience—all while reinforcing trust and brand value.
Pelicans Technologies was selected for our ability to transform traditional industrial brands into strong digital experiences. We delivered a modern, responsive website for Shree Parshwnath Colourants that not only communicates the brand’s legacy and product expertise but also simplifies the user journey with structured navigation, categorized product pages, and inquiry-driven touchpoints.
Category
- CMS
- WordPress
Elevated the UI/UX
The modernized UI resulted in higher user engagement and a significant decrease in the bounce rate. Interactive features and a captivating design held users’ attention, promoting longer visits and enhanced interactions.
Key Challenges
The previous website lacked modern aesthetics, responsiveness, and user engagement, making it difficult to appeal to today’s digital audience.
The site did not render well on mobile devices, affecting user experience and accessibility across various screen sizes.
There was no clear categorization or presentation of the company’s wide product range, causing confusion for potential customers.
The site had performance issues, with slow loading speeds that negatively impacted user retention and SEO.
Solutions
Developed a modern, clean, and brand-aligned website layout using updated UI/UX principles.
Implemented a fully responsive design to ensure seamless viewing across desktops, tablets, and smartphones.
Structured the product catalog with clear categories and dedicated pages for each product type to enhance user navigation.
Optimized images, code, and implemented caching techniques to improve overall website speed and loading times.
Key Features
- Created a clean header and footer menu with intuitive links, making it easy for users to explore different sections.
- Added smart filtering and categorized listings to help users quickly find relevant products.
- Included contact forms and inquiry buttons with proper routing to help capture leads directly from the website.
- Applied on-page SEO best practices including meta tags, alt texts, and structured URLs to enhance search engine visibility.
Tech Stacks We Used
Outcome
By addressing these challenges with thoughtful solutions and incorporating user-centric features, Shree Parshwnath Colourants' website now effectively showcases its product range, reinforces its brand identity, and delivers a smooth, engaging user experience across devices.
Valuable Feedback from Our Clients
Working with Pelicans to create our travel portal for cruise packages has been a game-changer for our business. They developed amazing frontend & backend as well as integrated third-party APIs which has made browsing and booking cruises smooth and effortless for our users. Their team was always available for support, make adjustments, and ensure everything worked perfectly. The end result is a travel platform performing well.
They have been a fantastic partner for us. Highly recommend Pelicans for their IT services
UK
Pelicans has been our trusted tech partner for years. From Ecommerce solutions to mobile apps to ongoing maintenance, their team consistently delivers high-quality solutions. I’m excited to share our new Art Hotel website and app with you and we owe it all to the amazing Pelicans team who brought our vision to life.
Big thanks to the Pelicans team and we look forward to continuing to work with you and to future successes together.
Nigeria
We needed an AI-driven recommendation chatbot for our Healthcare business. Pelicans delivered a robust, scalable solution that increased our conversion rates by 35%. They truly understand AI’s potential.
France
Pelicans Technologies transformed our business with a custom software solution, exceeding expectations. Their innovative approach, clear communication, and expertise boosted our productivity and customer engagement.
Canada
