Introduction
Category
- Ecommerce
- Online Store
Pluckk, a modern brand redefining how consumers experience fresh, clean, and responsibly grown produce, needed a vibrant and scalable digital platform to support its mission. The goal was to create a compelling online experience one that communicated the brand’s freshness, enabled seamless shopping, and inspired trust in quality-conscious buyers.
Pelicans Technologies was chosen for our ability to craft intuitive eCommerce experiences that not only streamline operations and enhance engagement but also build a strong emotional connection between brand and customer.
Category
- Ecommerce
- Online Store
Elevated the UI/UX
Our revamped UI really made users feel more engaged, and we saw the bounce rate drop a lot. The mix of interactive elements and an attractive design kept users sticking around for longer and having deeper interactions.
Key Challenges
Selling fruits and vegetables online isn’t easy customers can’t touch, smell, or inspect the produce. The biggest challenge was to make freshness feel real, right through a screen.
With produce shelf-life being short, the team needed a system that could update stock in real-time and avoid overselling or stockouts especially during peak demand hours.
Competing with big grocery apps and local vendors meant Pluckk had to clearly communicate its unique value: clean eating, traceability, and high-quality sourcing.
While the concept of “clean” and “residue-free” produce is powerful, it wasn’t something every customer understood. A platform was needed to not just sell but also educate.
Delivering fresh produce means getting things right every single day one bad experience can lose a customer. Aligning website orders with real-time logistics was critical.
Since most users shop on their phones, the mobile experience had to be ultra-smooth fast, responsive, and designed with everyday grocery shoppers in mind.
Solutions
The website was designed to bring produce to life crisp images, clean layouts, and natural colors helped evoke trust and quality at first glance.
We built a custom inventory sync that tracks stock in real-time and shows only what’s available for a user’s location, reducing failed orders and refunds.
From banners to product pages, the site emphasizes Pluckk’s clean eating philosophy, transparent sourcing, and chemical-free produce setting it apart from the rest.
Integrated lifestyle tips, recipes, and “Did You Know?” facts throughout the experience to help users understand the value of what they’re buying.
Delivery slots were dynamically linked to backend logistics, so users always saw accurate timing and availability ensuring reliability with every order.
Developed a mobile-first interface with thumb-friendly controls, fast loading, and smooth navigation tailored for busy, everyday shoppers.
Key Features
- Users can shop by goals detox, weight management, immunity boosts making the experience more relevant and personalized.
- Shoppers can explore healthy recipes and instantly add all ingredients to cart making clean eating not just aspirational, but practical.
- The platform shows what’s available near each user, ensuring hyper-local freshness and timely delivery.
- Repeat customers get tailored recommendations based on past orders, preferences, and trending items.
- A dedicated area educates users about what “clean eating” means, with badges and stories from farms to the table.
- Offers multiple payment options – UPI, cards, wallets and a secure, fuss-free checkout, whether on desktop or mobile.
Outcome
The transition from a mobile-only platform to a responsive website was a significant success for Pluckk. By maintaining the app’s user experience and ensuring consistency across all devices, Pluckk was able to broaden its reach and improve overall customer satisfaction. The responsive website now stands as a vital part of Pluckk’s digital strategy, offering users the convenience of shopping from any device with a seamless and enjoyable experience.
Valuable Feedback from Our Clients
Working with Pelicans to create our travel portal for cruise packages has been a game-changer for our business. They developed amazing frontend & backend as well as integrated third-party APIs which has made browsing and booking cruises smooth and effortless for our users. Their team was always available for support, make adjustments, and ensure everything worked perfectly. The end result is a travel platform performing well.
They have been a fantastic partner for us. Highly recommend Pelicans for their IT services
UK
Pelicans has been our trusted tech partner for years. From Ecommerce solutions to mobile apps to ongoing maintenance, their team consistently delivers high-quality solutions. I’m excited to share our new Art Hotel website and app with you and we owe it all to the amazing Pelicans team who brought our vision to life.
Big thanks to the Pelicans team and we look forward to continuing to work with you and to future successes together.
Nigeria
We needed an AI-driven recommendation chatbot for our Healthcare business. Pelicans delivered a robust, scalable solution that increased our conversion rates by 35%. They truly understand AI’s potential.
France
Pelicans Technologies transformed our business with a custom software solution, exceeding expectations. Their innovative approach, clear communication, and expertise boosted our productivity and customer engagement.
Canada
