Opera Colorado – Ticketing & Events Platform
Introduction
Category
- Ticket & Event Platform
Opera Colorado, a premier performing arts organization dedicated to delivering world-class opera experiences, required a modern, immersive digital platform that could reflect the elegance of its productions while serving a diverse and growing audience. The organization needed an intuitive event discovery system, seamless ticketing integration, and a visually rich interface to engage patrons, donors, educators, and newcomers alike.
Pelicans Technologies was chosen for our proven expertise in building high-impact digital solutions that amplify cultural engagement, enhance usability, and support long-term growth. We crafted a refined, responsive website that captures the spirit of opera while streamlining key user journeys—from purchasing tickets to exploring educational programs—ensuring Opera Colorado’s digital presence is as powerful and inspiring as its performances.
Category
- Ticket & Event Platform
Elevated the UI/UX
After revamping the UI, user engagement skyrocketed, and we saw a big drop in bounce rate. Interactive features and a fun, engaging design kept users around longer, sparking deeper interactions.
Key Challenges
The website must serve multiple user groups—opera patrons, donors, educators, students, press, and first-time attendees—each seeking different types of content and experiences.
Managing performances, events, and season schedules with multiple venues, dates, and ticket tiers requires a robust and dynamic events system.
A frictionless user journey from discovery to purchase or donation is essential to support both revenue and philanthropic goals.
Opera is a rich multimedia experience. The website must effectively present videos, audio clips, high-res imagery, and artist bios to captivate and inform users.
Opera Colorado’s community and educational programs need clear visibility and easy access to resources for teachers, students, and parents.
The site must be fully responsive and accessible (ADA compliant) to ensure all users—including those with disabilities—can engage with content on any device.
Solutions
Created dedicated sections or quick paths for specific user groups (e.g., “First-Time Attendees,” “Educators,” “Press,” “Subscribers”) to quickly find relevant information.
Used a seamless integration with a ticketing platform (e.g., Tessitura or similar) that supports calendar views, seat selection, subscription packages, and mobile ticketing.
Designed prominent and persistent CTAs (Call-To-Actions) for ticket purchasing and donations, paired with streamlined forms and one-click access to key user actions.
Implemented a rich media gallery showcasing trailers, behind-the-scenes footage, and artist interviews to immerse users in the operatic experience.
Built a resource hub that includes downloadable lesson plans, educational videos, outreach program information, and event registration for schools.
Ensured WCAG 2.1 compliance through alt text, keyboard navigation, color contrast standards, and screen reader compatibility—plus a mobile-first responsive layout.
Key Features
- A detailed, interactive calendar allows users to filter by production, venue, date, or type (performance, educational event, community outreach).
- Secure donation forms with multiple giving options (one-time, recurring, in honor/memory, matching gifts) encourage philanthropic support.
- Each production has its own landing page with cast bios, synopsis, media, and direct ticket links, creating a compelling storytelling experience.
- Easily accessible sign-up forms to grow Opera Colorado’s mailing list, integrated with email marketing tools like Mailchimp or Constant Contact.
- Promote community involvement and staff recruitment through a dedicated page for current openings, volunteer programs, and internship opportunities.
- A content-rich blog or news section provides updates, articles, artist spotlights, and behind-the-scenes stories to drive returning traffic and SEO.
Tech Stacks We Used
Outcome
The redevelopment of Opera Colorado’s website focused on overcoming key user experience and engagement challenges, resulting in a dynamic, accessible, and culturally rich digital platform. With enhanced event discovery, seamless ticketing integration, and mobile optimization, the new site elevates the organization’s online presence, supports community outreach, and fosters deeper connections with patrons, educators, and first-time visitors alike. The refreshed design and user-centric features now reflect the vibrancy and artistic excellence of Opera Colorado’s performances, while driving ticket sales, donations, and audience growth.
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