Glen India – Online Store
Introduction
Category
- Ecommerce
- Online Store
Glen India, a leading brand in kitchen appliances, needed a modern and efficient digital platform to showcase its high-quality products and cater to home cooks and kitchen enthusiasts. The brand sought a reliable eCommerce solution, a smooth shopping experience, and an intuitive interface to drive sales and elevate customer satisfaction.
Pelicans Technologies was selected for our expertise in delivering dynamic digital solutions that enhance customer engagement, simplify purchasing, and elevate brand presence in the online market.
Category
- Ecommerce
- Online Store
Elevated the UI/UX
The new UI made it easier for users to get engaged, and as a result, the bounce rate dropped significantly. With its interactive design and captivating visuals, users stayed longer and really connected with the site.
Key Challenges
Glen India’s previous website was not up to date with modern design standards.
As mobile shopping became more prevalent, Glen India’s website wasn’t optimized for mobile devices
The navigation was cluttered and confusing, which made it difficult for users to find products, understand product categories, or complete the purchase journey.
The website lacked modern payment gateways and didn’t provide customers with secure and diverse payment methods, which could potentially reduce conversions.
Glen India’s branding was not effectively communicated through the website.
Managing a large inventory of kitchen appliances was challenging without an integrated and automated order and inventory management system
Solutions
Redesigned the website using a modern, visually appealing layout that aligns with the brand’s premium positioning
Shopify’s multi-level navigation system was used to organize products into clearly defined categories such as “Induction Cookers,” “Blenders,” and “Kitchen Appliances.”
Shopify Payments was integrated to support various payment methods including credit/debit cards, UPI, and digital wallets.
Glen India enhanced product pages by adding detailed product descriptions, feature highlights, and high-resolution images for a better product presentation.
Glen India used Shopify’s built-in inventory management system to ensure accurate tracking of stock levels in real-time.
To boost sales and track website performance, Glen India integrated Google Analytics and Facebook Pixel to monitor user behavior, track conversions, and optimize marketing campaigns.
Key Features
- Each product page is designed with clear, concise descriptions, feature lists, and high-quality images. There are also product comparison features to help customers choose the best appliances based on their needs.
- Checkout process is simple and intuitive, with a one-page checkout, offering multiple payment options, and the ability to track orders
- Integrated Shopify Chat and third-party apps like Tidio to offer real-time customer support, helping users with product queries, order inquiries, and troubleshooting.
- Customers can easily filter products by category, price range, popularity, or customer ratings. This makes it easier to navigate through hundreds of products and find the right fit for their needs.
- Each product page includes customer reviews and ratings, helping to build trust and encourage potential buyers. Positive feedback from users helps in persuading new customers.
- Glen India provides flexible shipping options including express shipping, standard delivery, and free shipping for certain order values.
Tech Stacks We Used
JavaScript
Outcome
The new website for Glen India, developed using Shopify, successfully overcame the challenges posed by an outdated design, lack of mobile optimization, and inefficient order management. By leveraging Shopify’s robust features such as inventory management, mobile responsiveness, secure payments, and scalability, Glen India can now offer a premium shopping experience to its customers.
Valuable Feedback from Our Clients
Working with Pelicans to create our travel portal for cruise packages has been a game-changer for our business. They developed amazing frontend & backend as well as integrated third-party APIs which has made browsing and booking cruises smooth and effortless for our users. Their team was always available for support, make adjustments, and ensure everything worked perfectly. The end result is a travel platform performing well.
They have been a fantastic partner for us. Highly recommend Pelicans for their IT services
UK
Pelicans has been our trusted tech partner for years. From Ecommerce solutions to mobile apps to ongoing maintenance, their team consistently delivers high-quality solutions. I’m excited to share our new Art Hotel website and app with you and we owe it all to the amazing Pelicans team who brought our vision to life.
Big thanks to the Pelicans team and we look forward to continuing to work with you and to future successes together.
Nigeria
We needed an AI-driven recommendation chatbot for our Healthcare business. Pelicans delivered a robust, scalable solution that increased our conversion rates by 35%. They truly understand AI’s potential.
France
Pelicans Technologies transformed our business with a custom software solution, exceeding expectations. Their innovative approach, clear communication, and expertise boosted our productivity and customer engagement.
Canada
