Blackberrys – Online Clothing Store
Introduction
Category
- Ecommerce
- Online Store
Blackberry, a premium online store specializing in suits, blazers, shirts, and accessories, required a sophisticated and seamless digital platform to match its high-end fashion offerings. The brand sought a refined eCommerce solution, a smooth browsing experience, and an elegant interface to captivate style-conscious customers and drive sales.
Pelicans Technologies was chosen for our expertise in creating dynamic, user-friendly digital solutions that enhance customer experiences, streamline transactions, and elevate brand presence in the competitive online fashion market.
Category
- Ecommerce
- Online Store
Elevated the UI/UX
After revamping the UI, user engagement skyrocketed, and we saw a big drop in bounce rate. Interactive features and a fun, engaging design kept users around longer, sparking deeper interactions.
Key Challenges
Sizing issues are common when buying suits and blazers online. Incorrect sizes can lead to high return rates, causing logistical challenges
Inventory management becomes complex with a range of sizes and colors for suits and blazers. Maintaining accurate stock levels and preventing overselling is critical to avoid stockouts
Customers may hesitate to buy high-end items like suits and blazers online due to concerns about product quality, fit, or the return process.
High-ticket items like suits and blazers may not be frequently repurchased, making customer retention a challenge.
Customers may want to visit a physical store to try on suits and blazers before purchasing online.
Poor website interface of previous design made customers hesitant to purchase
Solutions
Integrate detailed size guides and recommend sizing based on customer measurements.
Use Shopify’s built-in inventory management system to track stock levels in real-time.
Encourage customer confidence by displaying detailed product descriptions, customer reviews, and testimonials. Offer clear and hassle-free return policies, as well as information about the quality, fabric, and craftsmanship of the suits
Introduce a loyalty program “Blackberrys Club” to reward repeat customers with points, discounts, or exclusive offers.
Integrated store locator feature on the website. This will allow customers to easily find the nearest physical store based on their location, enhancing the overall shopping experience.
Designed Shopify’s customizable theme to create a sleek, luxurious design that reflects the quality of the products.
Key Features
- High-end, visually appealing theme that reflects the luxury of the brand.
- Multiple angles shots of suits & blazers showcasing fabric texture and craftsmanship.
- Integration of fit recommendation tools to help customers assess fit and style.
- Customized email campaigns based on customer preferences and browsing history to drive sales and engagement.
- Integration of a customer loyalty program to incentivize repeat purchases and foster brand loyalty.
- Integration with Facebook Ads Manager and Google Smart Shopping to run targeted ad campaigns and drive traffic.
- Integrated store locator feature to help customers find physical store locations.
- Detailed size charts and fit breakdowns (slim fit, regular fit) to help customers choose the right size.
Tech Stacks We Used
Outcome
The development of Blackberrys' new website using Shopify addressed several key challenges and resulted in a modern, sleek, and user-friendly online store. The seamless shopping experience, high-quality product presentation, and optimized mobile functionality helped the brand build a stronger online presence, improve conversions, and cater to a broader customer base.
Valuable Feedback from Our Clients
Working with Pelicans to create our travel portal for cruise packages has been a game-changer for our business. They developed amazing frontend & backend as well as integrated third-party APIs which has made browsing and booking cruises smooth and effortless for our users. Their team was always available for support, make adjustments, and ensure everything worked perfectly. The end result is a travel platform performing well.
They have been a fantastic partner for us. Highly recommend Pelicans for their IT services
UK
Pelicans has been our trusted tech partner for years. From Ecommerce solutions to mobile apps to ongoing maintenance, their team consistently delivers high-quality solutions. I’m excited to share our new Art Hotel website and app with you and we owe it all to the amazing Pelicans team who brought our vision to life.
Big thanks to the Pelicans team and we look forward to continuing to work with you and to future successes together.
Nigeria
We needed an AI-driven recommendation chatbot for our Healthcare business. Pelicans delivered a robust, scalable solution that increased our conversion rates by 35%. They truly understand AI’s potential.
France
Pelicans Technologies transformed our business with a custom software solution, exceeding expectations. Their innovative approach, clear communication, and expertise boosted our productivity and customer engagement.
Canada
