The Cruise Holidays – Travel Portal
Introduction
Category
- Cruise Travel Portal
- Cruise Deals
The Cruise Holidays, a bespoke travel agency specializing in luxury cruise experiences, needed a refined and engaging digital platform that could reflect the exclusivity and grandeur of its curated cruise packages. The brand aimed to offer a seamless browsing experience, inspire wanderlust, and provide easy access to detailed itineraries, onboard experiences, and booking options.
Pelicans Technologies was selected for our proven ability to design immersive, user-centric digital experiences. Our team delivered a modern, responsive platform that simplifies exploration and booking, enhances user engagement, and reinforces The Cruise Holidays’ position as a premier provider of unforgettable cruise journeys.
Category
- Cruise Travel Portal
- Cruise Deals
Elevated the UI/UX
After revamping the UI, user engagement skyrocketed, and we saw a big drop in bounce rate. Interactive features and a fun, engaging design kept users around longer, sparking deeper interactions.
Key Challenges
Customers often take time to decide on cruise bookings due to high costs and longer travel durations. This results in a lengthy sales funnel.
Cruise bookings involve multiple variables (itineraries, cabins, dining, shore excursions), which can overwhelm users during online browsing.
Unlike tangible products, selling the “experience” of a cruise online requires a rich, immersive presentation, which can be limited by poor design.
Users often struggle to find the most relevant cruises suited to their travel preferences, destinations, or budgets.
Many users browse on mobile, but older site designs are often not fully optimized, leading to drop-offs.
Users may hesitate to make costly cruise bookings online without speaking to a representative or getting personalized assistance.
Solutions
Optimized booking funnel with clear steps, filters, and options to simplify complex cruise searches, making the process intuitive.
High-quality imagery, videos, and destination highlights to convey the luxury and uniqueness of cruise holidays.
Suggest cruises based on browsing behavior, previous inquiries, travel dates, and destination preferences.
Build trust with real-time assistance and easy options to speak to a travel expert before booking.
Rebuilt the website using a mobile-optimized Shopify theme to ensure seamless experiences across devices.
Implemented email signups, Facebook Pixel, and Google Ads tracking to retarget visitors and nurture leads.
Key Features
- Sophisticated and user-friendly theme reflecting the elegance and class of premium cruise holidays.
- Dynamic cruise search filters by destination, price, duration, cruise line, and departure port to help users narrow down quickly.
- Cruise videos, image galleries, and 360° cabin views to immerse users in the experience.
- Live chat and WhatsApp integration for quick customer support and human interaction during key decision moments.
- Mobile-optimized booking interface ensuring ease of navigation and quick actions on phones and tablets.
- Personalized email journeys with segmented campaigns based on browsing history, inquiry forms, or abandoned bookings.
- Trust-building elements – Cruise reviews, testimonials, badges (e.g., ABTA, ATOL), and clear refund/guarantee policies.
- "Plan My Cruise” form, downloadable brochures, and newsletters to capture and nurture potential buyers.
Outcome
The redevelopment of The Cruise Holidays website focused on creating a seamless, inspiring, and conversion-driven experience for travelers seeking luxury cruise vacations. The new site now offers an elegant design, intuitive cruise search tools, and immersive visual storytelling. The result is a user-friendly and mobile-optimized destination that builds trust, captures leads, and simplifies the complex cruise booking journey, helping the brand grow its online presence, improve inquiries, and attract a wider audience of discerning travelers.
Valuable Feedback from Our Clients
Working with Pelicans to create our travel portal for cruise packages has been a game-changer for our business. They developed amazing frontend & backend as well as integrated third-party APIs which has made browsing and booking cruises smooth and effortless for our users. Their team was always available for support, make adjustments, and ensure everything worked perfectly. The end result is a travel platform performing well.
They have been a fantastic partner for us. Highly recommend Pelicans for their IT services
UK
Pelicans has been our trusted tech partner for years. From Ecommerce solutions to mobile apps to ongoing maintenance, their team consistently delivers high-quality solutions. I’m excited to share our new Art Hotel website and app with you and we owe it all to the amazing Pelicans team who brought our vision to life.
Big thanks to the Pelicans team and we look forward to continuing to work with you and to future successes together.
Nigeria
We needed an AI-driven recommendation chatbot for our Healthcare business. Pelicans delivered a robust, scalable solution that increased our conversion rates by 35%. They truly understand AI’s potential.
France
Pelicans Technologies transformed our business with a custom software solution, exceeding expectations. Their innovative approach, clear communication, and expertise boosted our productivity and customer engagement.
Canada
